Why does Subaru use dogs in their commercials? The idea of using dogs in commercials came about through Carmichael Lynch, our advertising agency. The creative folks there decided to make a video of their own with their dogs in the cars. They thought it would be really funny. The first ad used an Australian sheepdog shepherd and a cat.
Are those real dogs in the Subaru commercial? But who exactly are the dogs in the Subaru ads? In the actual cinematic endeavors themselves, the pooches (all Golden Retrievers and Labrador Retrievers) go by the family name of Barkley. But in reality, all of the dogs are famous animal actors who probably make more money than you do.
Who are the dogs in the Subaru commercial? The Barkleys are a family of three Golden Retrievers and one Yellow Labrador Retriever. In the commercials they represent common driving experiences to which many drivers can relate. The Barkley sitting behind the steering wheel of his Subaru is Auggie.
What does Subaru mean by dog tested? Subaru is a leading advocate for pet safety in cars, and it partnered with the Center for Pet Safety last year to determine the best way to protect pups traveling with their owners. Their goal is to discover the most effective kind of dog restraint, since none on the market withstood significant collision tests.